PRESS KIT

Everything you need to write about Plannie.

This page is for journalists, bloggers and creators. It's a quick read to decide whether Plannie is worth your time, plus the screenshots, logos and facts you're free to use.

BOILERPLATE

Plannie in one minute

Three lengths of the same story. Take whichever one fits your piece. You don't need to ask.

One sentence

copy-ready

Plannie is the shared family calendar and household organiser that gets the whole family's week onto one page: calendar, chores and rewards, meals and lists, and an assistant that files whatever you send it.

Short, about 60 words

copy-ready

Plannie is a shared family calendar and household organiser for the whole family. One colour-coded week syncs two ways with Google and Outlook, chores and habits earn tickets or stars, meals turn recipe links into a grocery list, and the Plannie Assistant files whatever you forward, snap or say. It runs in any browser and on iPhone and iPad.

Long, about 160 words

copy-ready

Plannie is the shared family calendar and household organiser that gets the whole family's week onto one page. The calendar is colour-coded per person, syncs both ways with Google Calendar and Outlook, and takes Apple and other ICS calendars as feeds. Chores, habits and rewards let kids tick off their routines, earn tickets or stars (each family picks the currency) and trade them for rewards their parents set. Meals turn a recipe link into dinner and its ingredients into the grocery list; lists hold photos, covers and headings like a document. Every household gets its own Family Inbox address, so a forwarded school letter, PDF or flyer becomes events, and the Plannie Assistant takes the rest by chat or Siri. There is an open REST API and MCP server for tinkerers. Plannie runs in any browser, in wall mode on a kitchen tablet, and as a native iPhone and iPad app, with Android in the works. It speaks English, Swedish, German, Spanish and French. Free forever to start; Plannie Premium covers the whole household.

FAST FACTS

The short version

What it is
A shared family calendar and household organiser: one colour-coded week, chores and rewards, meal planning, lists, a Family Inbox and the Plannie Assistant, for everyone in the household.
Platforms
Web and PWA in any browser, on a tablet, laptop or phone, including wall mode on a kitchen tablet. Native iPhone and iPad app on the App Store. Android is in the works.
Languages
Five: English, Swedish, German, Spanish and French.
Pricing
A Free plan that stays free. Plannie Premium is $2.49 a week or $99 a year. Premium + MCP is $4.99 a week or $159 a year. One subscription covers the whole household.
Launched
On the web 23 July 2026, on the App Store 22 August 2026.
Privacy
No ads, and no third-party advertising or tracking SDKs in the app. Data is never sold. Service data is hosted in the EU, and Plannie is the data controller under the GDPR. The plain-language version is on Privacy at Plannie.
Best for
Families with school-age kids who juggle several calendars, clubs and a kitchen tablet.
Based in
Sweden, in the EU.
Website
plannie.io
Feedback & roadmap
feedback.plannie.io
WHY WE BUILT IT

The invisible work of running a family

Family life has never been more connected, and the expectations on a household have never been higher. Careers, school updates, practice schedules, meal plans, homework, birthday parties. The little things pile up into the invisible work of keeping a family running, and parents are still expected to stay present through all of it.

We built Plannie to help every family member succeed in everyday life.

So Plannie is built to carry that load rather than add to it. Parents get the support to be more present, kids get the support to feel prepared, and the week ends up with more calm, more clarity and a lot more room for actual life.

FEATURES

Features, with pictures

Every screenshot on this page is free to use. Follow the link under one for the full-resolution original, or take the whole set from the .zip at the top.

CALENDAR

One week, the whole family

Everyone has their own colour, so a glance tells you whose afternoon is full. Overlapping events cascade, indented, instead of being squeezed into skinny columns, and you can switch between week, month and day. Google Calendar and Outlook sync both ways; Apple and other ICS calendars come in as feeds.

Plannie's week view on a portrait tablet, with colour-coded events for each family member from morning to evening across seven days.
Week view on a portrait tablet, one colour per family member. Download PNG
INVITATIONS

Answer invitations without leaving Plannie

An event carries its guest list, so you can see who was invited and who has already said yes. On synced Google events you answer Yes, No or Maybe straight from Plannie. Attachments ride along too, so the permission slip stays on the event where the family will look for it.

An event panel for a parent-teacher meeting in Plannie, showing the time, room, guest list and Yes, No and Maybe buttons.
A parent-teacher meeting, with its RSVP and guest list. Download PNG
A class outing event in Plannie with two files attached: a permission slip and a photo.
Files attached to a class outing. Download PNG
LISTS

Lists that feel like a document

Type anywhere in a list, the way you would in a notes app. Drop photos in between the rows, give the list a cover, break it into headings, and select and copy across several rows at once.

A shared grocery list in Plannie, split into headed sections, with two food photos beside the items.
The family grocery list, sections and photos included. Download PNG
HABITS & REWARDS

Check. Check. Reward.

Kids tick off their own routines for the morning, afternoon and evening, plus chores, and earn whichever currency the family picked, tickets or stars. Parents decide what the rewards are and what they cost, and the balance goes down when it's spent.

Plannie's habits view, one column per family member, with tasks grouped by time of day and a star count at the top.
Today's habits, one column per family member. Download PNG
The rewards board in Plannie, with each family member's star balance and reward cards showing progress towards them.
Rewards, with each balance and how close it is. Download PNG
MEALS

What's for dinner, sorted

The week is a grid: breakfast, lunch, dinner and snack, seven days across. Paste a recipe link and it becomes a meal, and its ingredients go straight onto the grocery list.

Plannie's meal planner: a week grid with breakfast, lunch, dinner and snack rows filled in with meals.
The week of meals, Monday to Sunday. Download PNG
PLANNIE ASSISTANT & FAMILY INBOX

If you can share it, Plannie can handle it

Every household gets its own email address. Forward a school letter, snap a photo of a paper note or share from any app on your phone, and Plannie reads it and files the events. Ask it directly by chat, or by voice through Siri. An open REST API and an MCP server put the same household behind your own agent.

The Plannie Assistant chat panel open beside the week calendar, with example prompts and a text box.
The Plannie Assistant, right next to the week. Download PNG
Plannie showing a household's Family Inbox address and a forwarded email that became an event.
Every household gets its own Family Inbox address. Download PNG
ON THE PHONE

The same week, in your pocket

The phone app shows the same household as the tablet: the day ahead, invitations to answer, habits to tick off. It's on the App Store, and Android is in the works.

Plannie's day view on a phone, listing the day's events with a colour dot for each family member.
The day ahead. Download PNG
An event invitation on a phone in Plannie, with Yes, No and Maybe buttons and the guest list.
Answering an invitation. Download PNG
Habits on a phone in Plannie, one card per family member with their tasks and star count.
Habits, per family member. Download PNG
SCREENSHOTS

Screenshot library

Every screenshot shows a demo family, so the names, photos and events in them are made up. You are free to use them in coverage of Plannie. A credit to Plannie is appreciated. Tablet screenshots are 2388 × 1668 PNG (the portrait one is 2048 × 2732) and phone screenshots are 1170 × 2532 PNG; a few are WEBP only. The format and size are under each one.

LOGOS & BRAND

The marks and the colours

All of these are in the .zip as well. Pick the version that suits your background rather than editing one to fit.

Logo lockup
Logo lockup Mark and wordmark, for light backgrounds plannie-icon-text-lightmode.svg
Logo lockup, reversed
Logo lockup, reversed For dark backgrounds plannie-icon-text-darkmode.svg
Wordmark
Wordmark Plum ink, for light backgrounds logo-wordmark-ink.svg
Wordmark, white
Wordmark, white For dark backgrounds logo-wordmark-white.svg
The mark on its own
The mark on its own The tongue face, no wordmark plannie-icon-only.svg
App icon
App icon Rounded like on the home screen, transparent corners. 1024 px PNG; 512 and 256 are in the .zip plannie-app-icon-1024.png

Palette

  • Cream #FFF3E3
  • Plum ink #401428
  • Mint #3CE08F
  • Forest #0F5132
  • Sun #FFD24A
  • Bubblegum #F5A6D7
  • Orange #F1702B
  • Navy #14477E

Three rules

  • Use the files as they are. Don't recolour, redraw, outline or stretch the logo, and don't rebuild the wordmark in another typeface.
  • Keep clear space around it, at least the height of the mark on every side, and keep it off busy photography.
  • The tongue mark is the app icon and the only mark that stands in for Plannie. The stickers are decoration; none of them is a logo.
GET IN TOUCH

Ask us anything this page didn't answer.

Press enquiries go through the contact form. Write "Press" in your message and it reaches the right people. Feature requests, bugs and the public roadmap live on feedback.plannie.io.

We're glad to set a reviewer up with a Premium household to test with, to talk through how the sync or the assistant works, or to dig out a screenshot that isn't on this page.